NTL

The Client

NTL Incorporated, branded as ntl:, was a United States-listed British company founded in 1992, which provided cable television, cable internet and fixed-line cable telephone services. While NTL had its headquarters in New York City, the company’s activities focused heavily on the United Kingdom, with operational headquarters in Hook, Hampshire. We acted as the national UK agency for NTL from 2002 up until their merger with Virgin Mobile UK and Virgin.net in 2006.

During our stint as the national creative agency for NTL, they became the dominant cable operator in the United Kingdom, controlling more than 90% of the market. In 2005 residential services generated 78% of NTL’s revenue, and business services 22%.